Volume : V, Issue : VIII, August - 2015

EMPLOYEE ENGAGEMENT IN PRIVATE SECTOR BANKS WITH RESPECT TO ERODE DISTRICT.

S. Kiruthika, Dr. V. Kavitha

Abstract :

<p>  Employee engagement is about building a truly great relationship with the workforce. People are the most important and valuable asset of every organization. Organization should prefer to maximize wealth through maximizing their human capital. It is a paradox that the valuable human resources are given less importance and attention during the wealth maximization process. A nation with abundance physical resources will not be benefited unless the human resources are effectively deployed. Unlike other resources, human resources are not a depleting asset. Business leaders are not simply saying that “our people are our most important asset”, they are actually beginning to mean it too. The study focused on employee first, a customer second is the new dimension which strengthens the concept of employee engagement in banks. This paper is trying to throw the light of the various factors focus on employee engagement in private sector Banks with special reference to Erode district.</p>

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

S.KIRUTHIKA, Dr.V. KAVITHA Employee Engagement in Private Sector Banks with Respect to Erode District./Indian Journal of Applied Research, Vol.5, Issue : 8 August 2015

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