Volume : III, Issue : IX, September - 2013

Employer Branding in IT Sector

Kavita Rani, Prof. Sanjiv Kumar

Abstract :

In the present competitive scenario the major challenge for the service based companies is to discriminate themselves successfully in order to attract and retain the talented employees within the organization. With the changing scenario of Liberalization, Privatization & Globalization and subsequent economic reforms, all the companies are becoming internationally strategic to utilize the employer and to attract and retain talent which leads to expand and growth of a business. The magnificent competition in the IT sector is providing impetus to the concept of employer anding as companies are striving to attract the paramount talent and retain them for a longer duration. The present paper makes an attempt to elaborate the concept of employer anding and also tries to find out the important factors which are primarily considered by the potential employees before joining a company. The study was conducted on 100 employees of IT Companies working in NCR in India which includes trainees, lower level, middle level and senior level employees. The data were collected through a self administered questionnaire with the help of Google Docs and further analyzed with the help of PASW Statistics 18 by using frequency, percentage and cross tab. For checking out the interdependency of the factors which were considered by the potential employees, rank correlation test for agreement in multiple judgments was used manually. Job description is considered as the most important factor as the majority of respondents gives first rank to it which is followed by salary and benefits. A greater number of respondents revealed that they prefer fast growth with changing employer instead of slow growth with one employer. The majority of respondents articulated that they are enjoying their work in their present company but they might take a new job if a good opportunity would come to them.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Kavita Rani, Prof. Sanjiv Kumar Employer Branding in IT Sector Indian Journal of Applied Research, Vol.III, Issue.IX September 2013

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