English Language & Business  Embedded Relations

Mr Pragneshkumar Hargovinddas Vyas; Dr Alpesh Joshi

Volume : V, Issue : X, October - 2015

English Language & Business Embedded Relations

Mr Pragneshkumar Hargovinddas Vyas, Dr Alpesh Joshi

Abstract :

In today’s global economy, multi–national companies continue to expand their exposure through complicated and diverse marketing campaigns. To be successful, marketing strategies need to be tailored to a global marketplace as well as having to reflect differences in local markets. As a result, marketing campaigns require a much higher degree of international co–ordination to ensure that corporate, product and and values are seamlessly aligned. Considering that many campaigns are planned, co–ordinated and even launched in English, it is becoming imperative for International Marketers to have a strong grasp of Marketing–related English. From planning campaigns to negotiating supplier contracts, excellence in English has become an invaluable skill.