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MENUVolume : XV, Issue : I, January - 2025
Enhancing Celebrity Endorsements: Moderating Role Of Brand Loyalty On Consumer Purchase Intention
Dr. Sanesh Varghese, Dr. Jyothi Vijayan
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DOI : 10.36106/ijar
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ENHANCING CELEBRITY ENDORSEMENTS: MODERATING ROLE OF BRAND LOYALTY ON CONSUMER PURCHASE INTENTION, Dr. Sanesh Varghese, Dr. Jyothi Vijayan INDIAN JOURNAL OF APPLIED RESEARCH : Volume-15 | Issue-1 | January-2025
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ENHANCING CELEBRITY ENDORSEMENTS: MODERATING ROLE OF BRAND LOYALTY ON CONSUMER PURCHASE INTENTION, Dr. Sanesh Varghese, Dr. Jyothi Vijayan INDIAN JOURNAL OF APPLIED RESEARCH : Volume-15 | Issue-1 | January-2025
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