Entrepreneurship & Social Responsibility: What & Why?

Dr. JAGDISH M. MULCHANDANI

Volume : VI, Issue : VII, July - 2016

Entrepreneurship & Social Responsibility: What & Why?

Dr. Jagdish M. Mulchandani

Abstract :

‘The main business of business is to BUSINESS’. – The most prominent statement said by someone is totally true to a business concern and does not hold importance weather it is earlier or today. But today it’s not only the profit for which a business survives, activity called social responsibility holds very great importance in performing its duties towards society. It was a time if a business was not taking care of society, was not given a serious consideration but today it has become life and death matter for a business, the ratio of success or failure of a business depends upon the amount it takes care of the society in which it deals. The activities of business may vary but the ultimate duty of performing CSR can’t be ignored. This paper tries to include the basics of social responsibility which is called heart of entrepreneurship now–a–days.