Volume : VII, Issue : IX, September - 2017

EXPORT MARKET CHALLENGES OF MARINE PRODUCTS EXPORTERS FROM KERALA

Raphel Vallachira, Dr. R. Arunmozhi

Abstract :

 This study titled “EXPORT MARKET CHALLENGES OF MARINE PRODUCTS EXPORTERS FROM KERALA”, aims at investigating the Export Market challenges affecting the Export performance of marine products exporters with special reference to Kerala. A descriptive research was conducted for this purpose. It involved a detailed questionnaire survey consisting of 26 questions on the export market challenges and information on the export unit profile obtained from a sample of 68 export companies selected by cluster sampling method. The hypotheses tested for this purpose examine whether the challenges have significant impact on the export performance of marine products exporting companies in Kerala. The analysis of data also focused on the underlying dimensions in export market challenges using factor analysis, influencing the export performance. The analysis was also collated with secondary data on the marine products export scenario in India and Kerala to examine the factors affecting deceleration of growth and performance of Marine products export companies in Kerala. The Export Market challenges were found to have a proven impact on the export unit’s performance with 64.7% impact. It can be seen that difficulty in forecasting international market trends and remaining globally competent with international standards and strategies pose the major challenges are the leading factors among the many facets of export market challenges faced by the marine products exporters from Kerala.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

RAPHEL VALLACHIRA, Dr. R. ARUNMOZHI, EXPORT MARKET CHALLENGES OF MARINE PRODUCTS EXPORTERS FROM KERALA, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-7 | Issue-9 | September-2017

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