Volume : III, Issue : VI, June - 2013

Export Scenario and Challenges in Front of Indian Tea Industry in the 21St Century

Parag Shil

Abstract :

Due to ongoing economic liberalization process in India since 1991, the economy faced a tremendous compulsion to augment its exports particularly where the country has some strength. It is against this backdrop that the export performance of the tea industry is quit vital and that is while it captures our attention. The paper is an attempt to review the export trend, challenges faced and opportunities utilized by the Indian tea industry in the liberalized era from the marketing point of view. For this study, the researcher relies on secondary data mainly published by the Tea Board, India.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Parag Shil Export Scenario and Challenges in Front of Indian Tea Industry in the 21St Century Indian Journal of Applied Research, Vol.III, Issue.VI June 2013

Number of Downloads : 708

References :