Volume : III, Issue : V, May - 2013

Factors Affecting Customer Satisfaction In Organized Retail Stores: a Study of Surat City

Dr. Brijesh S. Patel, Dr. Ashish K. Desai

Abstract :

This study has tried to find out the factors which affecting to the customer satisfaction of organized retail stores. Total 315 respondents have been taken by applying non–probable convenience sampling method. Result of factor analysis shown that five factors namely ‘Product Convenience’, ‘Employee Service’, ‘Shopping Convenience’, ‘Physical Features’ and ‘Pricing’ have been lead to the customer satisfaction of organized retail stores. Finding also suggests that ‘Shopping Convenience’ has the strongest impact on satisfaction, while ‘Physical Features’ has no influence on satisfaction. From the result, it has been concluded that customers’ of Surat city are satisfied with the organized retail stores.  

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Brijesh S. Patel, Dr. Ashish K. Desai Factors Affecting Customer Satisfaction In Organized Retail Stores: a Study of Surat City Indian Journal of Applied Research, Vol.III, Issue.V May 2013

Number of Downloads : 1379

References :