Volume : I, Issue : IX, June - 2012

Factors Affecting Green Product Design: Marketing Professional’s Perspective

D. S. Rohini Samarasinghe

Abstract :

Many organizations try to produce their products less harmful to the environment as environmental concerns have increased over the past few decades. This has made not only consumers but also managers highly concerned about going green. Therefore, the purpose of this study is to identify the marketing managers’ attitudes toward green product development in Sri Lanka. A sample of 100 marketing professionals from the manufacturing companies was employed for the study. Results suggested that though the managers are aware about the green product development, they are reluctant to implement green initiatives due to various reasons such as poor technological support for eco–design products, inadequate education and training about the environment related manufacturing issues. However, top management supports and eco–education & training have positive impact on the green product development activities. This research helps understand commitment of managers towards green product development and the practical issues of executing green concept in Sri Lanka.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

D. S. Rohini Samarasinghe Factors Affecting Green Product Design: Marketing Professional’s Perspective Indian Journal of Applied Research, Vol.I, Issue.IX June 2012

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