FACTORS AFFECTING PREFERENCE OF USERS TOWARDS INTERNET SERVICE PROVIDERS IN MADURAI DISTRICT

Dr.S.C.B. Samuel Anbu Selvan; M. Ananthi

Volume : VII, Issue : IV, April - 2017

FACTORS AFFECTING PREFERENCE OF USERS TOWARDS INTERNET SERVICE PROVIDERS IN MADURAI DISTRICT

Dr. S. C. B. Samuel Anbu Selvan, M. Ananthi

Abstract :

This paper investigates factors which can influence the user preference of internet services in Madurai district. This study is the nature of Empirical research. The data required for the research purpose have been obtained from both primary and secondary sources. Pilot study reveals that the standard deviation of the population is 0.503. Hence, researcher has decided to take over the lower limit of sample size as 400 samples. The researcher has adopted disproportionate Area sampling,

Major preference of the respondents are Quality of network Coverage, Connection of speed, Ease in obtaining the connection, Cost of setup and Tariff rate, reputation of the company, past experience with the provider and Customer assistance after sale.

This study has attempted to discuss the some factors influencing the user preference regarding internet services. The study revealed that four factors such as perceived quality, perceived risk, trustworthiness, and awareness are loaded.