IJAR - Indian Journal of Applied Research

Dr. K. Suresh Babu; Mrs. T. Ambika

Volume : VIII, Issue : XII, December - 2018

FACTORS DETERMINING THE PURCHASE OF ECO-FRIENDLY PRODUCTS IN COIMBATORE DISTRICT OF TAMILNADU, INDIA

Dr. K. Suresh Babu, Mrs. T. Ambika

Abstract :

For the last few decades, concerns over the different environmental issues are gaining attention of various groups of the society. Consumers are becoming more aware about the environmental problems and have started realizing that majority of issues are because of increasing population, our consumption habits and are the consequences of technological advancements. These awakened consumers are now ready to change their preferences from mainstream products to greener products which have least impact on the environment. Changing consumption habits and rising preferences of consumers for green products are proving to have greater influence on the corporate world also. In response to this, big corporate houses have now started addressing environmental issues in various manners. In this research the factors determining the purchase of eco friendly goods are being witnessed in the Coimbatore district of Tamilnadu