Volume : VII, Issue : IV, April - 2017

Factors Influencing Consumer Buying Behaviour of Organic Food:A study in Tirunelveli District

Dr. B. Subha, Smt. N. Lavanya

Abstract :

 Nowadays Organic food products are considered as healthy by most of the consumers because it is free from pesticides and chemical residues. The aim of this study is to know about the demographic characteristics of respondents and about factors that influence consumers to buy organic food products. This study was based on primary survey of 136 respondents living in the Tirunelveli District. Customers were approached randomly based on convenience sampling, using a structured questionnaire.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.B.Subha, Smt.N.Lavanya, Factors Influencing Consumer Buying Behaviour of Organic Food:A study in Tirunelveli District, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾4 | April-2017

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