Volume : VIII, Issue : IV, April - 2018

FACTORS INFLUENCING PURCHASE OF DIGITAL CAMERA IN DHARMAPURI DISTRICT

Mr. N. Chandran, Dr. S. M. Krishnan

Abstract :

A digital camera is an electronic photo camera.  Once the photo is taken the camera will record, encode digitally and store it for later reproduction.  In this way the picture can be uploaded on computer. The need of a digital camera in today’s society is more demanding.  With popularity of social networks and blogs several devices have a camera built in so consumers can take pictures.  Digital camera has been used by different users for different purposes.  It is used in educational institutions for academic purposes.  The digital cameras are used in offices, institutions and other commercial establishments for surveillance purposes.  In wedding and other functions, the digital cameras are used for coverage of the programmes. Some consumers use digital cameras for taking photos as their hobbies. The purchase of digital camera is dependent on several factors.  This paper has aimed at analyzing the factors influencing purchase of digital camera in Dharmapuri District.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mr. N. Chandran, Dr. S.M. Krishnan, FACTORS INFLUENCING PURCHASE OF DIGITAL CAMERA IN DHARMAPURI DISTRICT, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-4 | April-2018

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