Volume : IV, Issue : IV, April - 2014

Factors Influencing The Customers' To Utilise The Fast Food Services

Dr. P. N. Raghunathan

Abstract :

 This study highlights about the factors which influence the customers to utilize the fast food services in the study area. Even though, the study area is a corporation but the people living in the study area not much aware about the fast food services. In general some people have bad opinion on fast food services and they believe that if anyone taking fast food regularly they will be suffered by obesity problems, and ulcer. In this juncture studying about the factors influencing the customers to utilize the fast food services is a vital one and to know in which strata utilizing optimum. The purpose of the study is to know the opinion of the customers regarding the best media, which helps to convey the messages and persuade the people who are living in the study area.  And to analyze various data which helps to provide valuable suggestions to improve the fast food services and to create awareness about the fast food services.

 

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. P.N. RAGHUNATHAN Factors Influencing The Customers’ To Utilise The Fast Food Services Indian Journal of Applied Research, Vol.IV, Issue. IV

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