FACTORS THAT AFFECT COMPETITIVENESS IN SERVICE COMPANIES

Volume : VIII, Issue : V, May - 2018

Rocio De Jesus Moreno Meza, Francisco Preciado Alvarez, Hugo Martin Moreno Zacarias, Hector Priego Huertas

The main objective of this paper is to determine and analyze the factors that affect competitiveness in service companies,

in the municipality of Tecomán, Colima, Mexico. For that purpose, we use a correlational descriptive methodology,

through a regression analysis. The research technique was the survey, validated with reliability tests with the Cronbach‘s Alpha, the Keizer Meyer

and Olkin test (KMO), the communalities and the variance. The results showed a significant relationship between the independent variables:

Human capital, innovation, and competition with the dependent variable competitiveness.