FACTORS THAT INFLUENCE RURAL CONSUMERS IN TAMILNADU TO WARDS ONLINE SHOPPING

Dr P.Sankar

Volume : V, Issue : XI, November - 2015

FACTORS THAT INFLUENCE RURAL CONSUMERS IN TAMILNADU TO WARDS ONLINE SHOPPING

Dr P. Sankar

Abstract :

<p>Online shopping in India is an emerging trend for marketers to promote their merchandise in wide geographical area using internet and the trend looks likely to grow upwards over the coming decade. India is the 5th country in world ecommerce and 2nd country in Asia. India seems to have grasped the ability to shop merchandise through internet. However, In spite of significant potential benefits, many of these internet efforts have failed. Nevertheless industry watchers advocate there is still hope for e&ndash;commerce in both rural and urban areas. Because the behavior of consumers is intrinsic to the success or failure of an online shopping website, the purpose of this study was therefore to establish, by means of quantitative analysis, the online buying behavior of rural consumers in Tamil Nadu. The study was conducted in Sep2015 on a convenience sample of respondents from various fields and age groups from rural areas of Tamil Nadu. The study reveals the influencing factors both the encouraging and discouraging, of rural consumers of Tamil Nadu towards buying online which will be helpful for the online companies to plan accordingly</p>