Farmer’s Share in Consumers’ Price in Jute Marketing With Reference To Jute Farmers of Barpeta District of Assam

Manashree Das; Dr. A. Ibemcha Chanu

Volume : VI, Issue : IV, April - 2016

Farmer’s Share in Consumers’ Price in Jute Marketing With Reference To Jute Farmers of Barpeta District of Assam

Manashree Das, Dr. A. Ibemcha Chanu

Abstract :

According to the latest data, Assam is the second largest producer of Jute in India next to West Bengal. However, most of the farmers across the state that has been engaging in jute farming are small, poor and suffering from indebtedness. Since, there is existence of both regulated and unregulated market system in case of jute marketing in Assam, the existence of middleman is also very prominent in this market. Because of their existence, the jute farmer’s share in consumer’s price is always an important area which needs to be analysed properly. In this background, the paper attempts to analyse the jute farmers’ share in consumer price in Assam in order to test whether ‘lower the number of middlemen in the process of marketing of agricultural produce, higher is the farmer’s share in consumer’s price’. The paper is which both descriptive is and analytical in nature is based on both primary and secondary data. The primary data was collected from the Baharihat area of Barpeta district of Assam. The findings of the study reveal that involvement of more middlemen between farmers and consumers reduces the share of farmers in consumer’s price; hence, it is suggested to select another marketing channel by the jute farmers in order to get higher share.