FINANCIAL AWARENESS OF THE COLLEGE STUDENTS IN RURAL AREA  AN EMPIRICAL STUDY

THIRUMA VALAVAN A

Volume : V, Issue : X, October - 2015

FINANCIAL AWARENESS OF THE COLLEGE STUDENTS IN RURAL AREA AN EMPIRICAL STUDY

Thiruma Valavan A

Abstract :

The Government of India and Reserve bank of India have taken initiatives to spread banking services such as expanding the number of rural bank anches, allowing the banking correspondent model and spread financial literacy. While in implementing financial inclusion in a diversified country like India, Financial Literacy plays a pivotal role in the success of this great social initiative opportunity. Financial education, financial inclusion and financial stability are three elements of an integral strategy. While financial inclusion works from supply side of providing access to various financial services, financial education feeds the demand side by promoting awareness among the people regarding the needs and benefits of financial services offered by banks and other institutions. Going forward, these two strategies promote greater financial stability. An attempt has been made in this paper to study in detail the level of financial literacy amongst the College students of Manamadurai Taluk, Sivagangai District, Tamil Nadu