Volume : IV, Issue : VIII, August - 2014

FMCG PLB's Becoming Profits Powerhouses on Store Shelves of Organized Retailers: A Study in Ahmedabad Region

Mrs. Arnaz Bhatporia

Abstract :

Objective & Scope of Study: To identify FMCG PLB’s key parameters leading to organized retailers’ competitive advantage & to come up with findings & suggestions to widen the scope of organized retailers’ on account of FMCG PLB’s. Research Methodology: Research methodology deployed for research work is collection of primary data through survey of 384 consumers, 128 consumers each from Big Bazaar, Star Bazaar & Reliance Fresh Ahmedabad based retail outlet supported by available secondary data. Sampling method: Systematic random sampling method is used for collection of data & the sample size is calculated using the formula N= 2 2 (1 ) E Z p − p Findings: It is analyzed through this study that FMCG PLB’s has potential for resolving commonly faced challenges by retailers & greater balance of price & quality, innovation & enhanced in–store experience can be provided through them.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mrs. Arnaz Bhatporia FMCG PLB’s Becoming Profits Powerhouses on Store Shelves of Organized Retailers: A Study in Ahmedabad Region Indian Journal of Applied Research, Vol.4, Issue.8 August 2014

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