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MENUVolume : XVI, Issue : X, October - 2026
Fomo, Peer Pressure And Social Comparison: An Empirical Study Of Smartwatch Purchase Intention Among Youth Consumers In Chhatrapati Sambhaji Nagar, India
Nandini Sharma
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DOI : 10.36106/ijar
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FOMO, PEER PRESSURE AND SOCIAL COMPARISON: AN EMPIRICAL STUDY OF SMARTWATCH PURCHASE INTENTION AMONG YOUTH CONSUMERS IN CHHATRAPATI SAMBHAJI NAGAR, INDIA, Nandini Sharma INDIAN JOURNAL OF APPLIED RESEARCH : Volume-16 | Issue-10 | October-2026
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FOMO, PEER PRESSURE AND SOCIAL COMPARISON: AN EMPIRICAL STUDY OF SMARTWATCH PURCHASE INTENTION AMONG YOUTH CONSUMERS IN CHHATRAPATI SAMBHAJI NAGAR, INDIA, Nandini Sharma INDIAN JOURNAL OF APPLIED RESEARCH : Volume-16 | Issue-10 | October-2026
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