GO GREEN AND SAVE GREEN (ISSUES FACED BY GREEN MARKETING)

TWINKLE K ANTONY; DR. N.PAKUTHARIVU

Volume : VI, Issue : V, May - 2016

GO GREEN AND SAVE GREEN (ISSUES FACED BY GREEN MARKETING)

Twinkle K Antony, Dr. N. Pakutharivu

Abstract :

Green Marketing incorporates greening products and greening firms. The increasing exposure of global market products and environmental issues like global warming, impact of environmental pollution in turn has raised the green sensitivity of consumers for being eco–friendly and green marketing oriented.. However in recent past green consumerism also has been gaining its lime light, Green consumerism has started playing a substance role in ushering corporate environmentalism and constructing business firms green marketing oriented. In recent years, concern about the environment has been highlighted in many areas of life. Our limited resources are damaged, the future of human life disturbs this planet, thus leaders and thinkers have to create a solution. The influence of green marketing tools have been analysed in this study, namely the eco–label, eco–and and environmental advertisement. The paper is based on the emerging opportunities and challenges in green marketing.