Volume : X, Issue : VIII, August - 2020

Green Entrepreneurship towards sustainable environment - An overview

Mrs. N. Vinodha

Abstract :

Green entrepreneurship is a system which transforms the socially– and environmentally–engaged business by means of significant innovations. Green entrepreneurship emerges from as a mutual product of environment and entrepreneurship. It aims to provide positive environmental outcomes when producing goods and services. Green, most calming of colours, has many shades. it is the colour of money. The concept of green entrepreneur rises from environmental concerns such as global warming, pollutions, scarcity of natural resources, ozone layer depletion, climate change and other disaster caused by the disruption in the ecosystem. Due to this growing awareness of environmental knowledge, consumers are becoming more receptive towards an eco–friendly or green product. So this inclination of the consumers leads towards the development of the green market. The green market is an emerging market, which fetches ample chances in every field such as green design, green supply chain, green production, and many more. In this paper attempt to study the concept of green entrepreneurship towards sustainable environment.

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Article: Download PDF    DOI : 10.36106/ijar  

Cite This Article:

GREEN ENTREPRENEURSHIP TOWARDS SUSTAINABLE ENVIRONMENT - AN OVERVIEW, Mrs.N.Vinodha INDIAN JOURNAL OF APPLIED RESEARCH : Volume-10 | Issue-8 | August-2020

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