Volume : III, Issue : VIII, August - 2013

Green Marketing: a Way to Build a Greener World

Junish R, Archana L

Abstract :

The purpose of the paper is to discuss the increasing need of concern for the environment and to see how far various industries have understood their responsibility in conservation of ecology. This paper discusses how and why companies are emerging in the field of ecological management, which includes green marketing, eco–friendly products, ecological processes. It also shows how some companies are doing green marketing in various ways and the gain for them and the environment, through it. The paper concludes with the concern for ecology by inging in a sense of becoming a valuable conserver of ecology

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Junish R, Archana L Green Marketing: a Way to Build a Greener World Indian Journal of Applied Research, Vol.III, Issue.VIII August 2013

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