Volume : III, Issue : VIII, August - 2013

Green Marketing: a Way to Build a Greener World

K. Gunasundari, R. Revathi

Abstract :

Customer expectations are an ever–evolving process, it can be very challenging to know precisely what those expectations might be. The best course of action is to take the question directly to customer base through a variety of customer service research techniques. One of the oldest sayings in business is You manage what you measure. This is when the idea of measuring customer satisfaction was developed. A study was conducted in various colleges with life and bio science students with reference to colleges at Coimbatore city. The purpose of the study is to know about the satisfaction level of training institute and to find out the awareness level of clinical training institute. From the population a sample of 130 respondents was taken using convenient sampling technique. A structured questionnaire was prepared and data collected from the respondents. The results obtained will be helpful to know about the expectation of students and the extent to which they develop the training institute.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

K. Gunasundari, R. Revathi Green Marketing: a Way to Build a Greener World Indian Journal of Applied Research, Vol.III, Issue.VIII August 2013

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