Volume : III, Issue : II, February - 2013

Green Marketing – An Over View

Dr. P. Gurusamy, J. Princy, D. Senthilnathan

Abstract :

Human Beings have limited resources on the earth, with which she/he must attempt to provide for the worlds unlimited wants.. In market societies where there is "freedom of choice", it has generally been accepted that individuals and organizations have the right to attempt to have their wants satisfied. As firms face limited natural resources, they must develop new or alternative ways of satisfying these unlimited wants. Ultimately green marketing looks at how marketing activities utilize these limited resources, while satisfying consumers wants, both of individuals and industry, as well as achieving the selling organizations objectives. There have been a lot of literature reviews on green marketing over the years, this paper analysis what is green marketing, green marketing products, the impact of green marketing strategies on customer satisfaction and environmental safety using comprehensive literature review.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. P. Gurusamy,J.Princy,D. Senthilnathan Green Marketing – An Over View Indian Journal of Applied Research, Vol.III, Issue.II February 2013

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