Volume : VII, Issue : II, February - 2017

Green Services in Hotel Industry: A Changing Behavior of Indian Youths

Dr. Neeti Kasliwal, Ms. Srishti Agarwal

Abstract :

 The term ‘Green’ has become one of the most influential words in a developing country like India. The fast exploitation of the environment due to high consumption of non–green products has ought a major concern in the mind of consumers as well as hoteliers. The present study has examined that most of the Indian consumers are youths and their awareness towards the green products and services has shown positive behavior towards the acceptance of green services. 463 respondents has been examined and found out that there is no significant difference between the different age groups of consumers with respect to their awareness and green acceptance behavior.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Neeti Kasliwal, Ms. Srishti Agarwal, Green Services in Hotel Industry: A Changing Behavior of Indian Youths, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾2 | February‾2017

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