Volume : VI, Issue : I, January - 2016

GROWTH OF AN ORGANIZATION THROUGH CORPORATE SOCIAL RESPONSIBILITY

V. Siva Sankaran

Abstract :

Corporate social responsibility is the obligation of an organization to protect and enhance the society within which the organization operates. Within the society the organization works along with a network of constituents or groups which have a stake on the functioning of the organization. These constituents are people like customers, employees, creditors, and local community etc. This paper aims to encourage Management to implement corporate social responsibility concept. This paper is conceptual in nature. The study discuses the role of Corporate Social Responsibility in achieving public image, respect and reputation for an organization. The conclusion of the study says that every organization should have enforcement towards corporate principles and committed towards sustainable development and inclusive growth. Every organization constantly strives to ensure strong corporate culture which emphasizes on integrating corporate social responsibility values with its business objective.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

V.SIVA SANKARAN Growth of an Organization Through Corporate Social Responsibility Indian Journal of Applied Research, Vol.6, Issue : 1 January 2016

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