Volume : VII, Issue : II, February - 2017

GROWTH OF PATANJALI� IS IT A TEMPEST IN A TEA CUP??

Prof. Sonica Rautela

Abstract :

 Fast Moving Consumer Goods is an area where one can witness a lot of competition. However there are few players which change the rules for the game. They create ripples in the market. Last time the Indian market noticed such ripples, was when ITC entered into the market growing and expanding its business left and right. This time somewhat same has been refashioned by Patanjali Ayurveda Ltd. The company has forced the stock market experts and analyst to look beyond the boundaries of their so called listed companies and stock exchanges. Patanjali is growing and expanding at a phenomenon rate and is expecting revenue of Rs 5000–6,000 crores in FY–2016. At times when most of the FMCG are still confused about the pickup in consumption of the consumer and revenue , Patanjali forecast of  this phenomenon growth rate has lead other players to be on  their toes. Patanjali is now being seen as serious threats to national as well as international FMCG players by the experts. There are certain important factors which has made Patanjali a game changer and a surprise winner. The present article aims at analyzing these factors and also highlighting challenges in front of this retail shocker from the city of spiritual wealth Haridwar. It would also to interesting to see whether this will lead to FMCG rejig or not in near future.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Prof. Sonica Rautela, GROWTH OF PATANJALI� IS IT A TEMPEST IN A TEA CUP??, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾2 | February‾2017

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