Volume : IV, Issue : XII, December - 2014

Handlooms Handmade in India.

Nisha Leela Jose.

Abstract :

The handloom sector of India is an important part of the countrys socio–cultural traditions. India produces nearly 95 percent of the worlds hand woven textile. The government of India has been promoting and encouraging the handloom and handicraft sector through a number of programmes and schemes. Due to various policy initiatives and schemes such as cluster approach, aggressive marketing initiatives and social welfare measures, these sectors have shown positive growth and the income level of weavers has improved. The government expects that export of handloom products is likely to register 30 to 35 percent growth during the current financial year despite the global economic slowdown. Despite their cultural and economic importance, however, both handlooms and handicrafts sectors suffer from perennial problems of weak infrastructure, inadequate availability of inputs at regular prices, poor supply chain systems and ineffective marketing and sales practices. Limited private entrepreneurial support has increased the sectors’ dependence on Government resources. Further, the lack of synergy between handlooms, handicrafts, and khadi and the village industry sectors leads to inefficient utilization of resources. Although these sectors are distinct, they have an undercurrent of commonality. The sectors, therefore, need to be administered with greater synergy. In this context, the 12th Five Year Plan is a unique opportunity to make a decisive and permanent change. The Steering Committee on Handlooms and Handicrafts has suggested that there be greater convergence between Handlooms, Handicrafts, and Khadi & Village Industries. The same will be attempted within the Planning Commission. This will mainstream handlooms and handicrafts as legitimate anches of the small and micro–industry in India and diminish the artificial divisions that compartmentalise administration of common sectors. It is suggested that the first venture of this synergistic endeavor be a and building and sales exercise under the trade name of “Handmade in India”.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Nisha Leela Jose. Handlooms Handmade in India. Indian Journal of Applied Research, Vol.4, Issue : 12 December 2014

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