Volume : VIII, Issue : III, March - 2018

Health Insurance Contracts from the lens of the agents

Parimala Veluvali

Abstract :

 

Across the Insurance sector, health insurance takes the center stage as an alternative funding mechanism to keep up with the escalating costs of health care to the large pool of needy population in India.  In the ecosystem of health insurance, insurance agents are the primary connect between the insured and the company. Their multifarious role entails them to offer sound advice and continuous support to the client while soliciting business for the insurance company. As an important intermediary in the health insurance sector, insurance agents are also an important channel for increasing market penetration. Hence they are better placed to understand the concerns, perceptions and expectations of the clients. The present study provides an assessment of consumer’s attitudes towards Health Insurance contracts as perceived by health Insurance agents.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Parimala Veluvali, Health Insurance Contracts from the lens of the agents, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-3 | March-2018

Number of Downloads : 231

References :