Hindrance Factors for Marketing Information System (MkIS): A Study of Small and Medium Enterprises (SMEs) in Punjab

Dr. Rahul Hakhu; Dr. (Ms) Ravi Kiran; Dr. D.P.Goyal

Volume : V, Issue : IV, April - 2015

Hindrance Factors for Marketing Information System (MkIS): A Study of Small and Medium Enterprises (SMEs) in Punjab

Dr. Rahul Hakhu, Dr. Ms Ravi Kiran, Dr. D. P. Goyal

Abstract :

Small and medium enterprises (SMEs) in Punjab are doing finest task by introducing novel concepts in

their system for achieving advanced standards of effectiveness and performance. In today’s mounting

competitive business environment, Marketing Information System (MkIS) is necessary for valuable decision making for

a manager in SMEs, which in turn is accountable for its augmentation. The current study is an attempt to highlight the

level of MkIS as a entire. A survey analysis has been undertaken for 140 SMEs viz. cutting tools, sports goods and bicycle components of manufacturing sector of Punjab in India to understand the hindrance factors for MkIS in SMEs. The

results highlight that all the hindrance factors of MkIS are measured key by all the three categories of the firm viz. cutting tools, sports goods and bicycle components respectively