Volume : I, Issue : XII, September - 2012

Identifing The Factors Triumph Towards Customer Satisfaction In The Banking Sector

Shweta Gupta, Dr. S. K. Dubey

Abstract :

A bank is a financial institution that provides banking and other financial services to their customers. A bank is generally understood as an institution which provides fundamental banking services such as accepting deposits and providing loans. There are also nonbanking institutions that provide certain banking services without meeting the legal definition of a bank. Banks are a subset of the financial services industry. A banking system also referred as a system provided by the bank which offers cash management services for customers, reporting the transactions of their accounts and portfolios, through out the day. The banking system in India, should not only be hassle free but it should be able to meet the new challenges posed by the technology and any other external and internal factors. For the past three decades, India’s banking system has several outstanding achievements to its credit. The Banks are the main participants of the financial system in India. The Banking sector offers several facilities and opportunities to their customers. All the banks safeguards the money and valuables and provide loans, credit, and payment services, such as checking accounts, money orders, and cashier’s cheques. The banks also offer investment and insurance products. As a variety of models for cooperation and integration among finance industries have emerged, some of the traditional distinctions between banks, insurance companies, and securities firms have diminished. In spite of these changes, banks continue to maintain and perform their primary role—accepting deposits and lending funds from these deposits.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Shweta Gupta, Dr. S.K.Dubey Identifing The Factors Triumph Towards Customer Satisfaction In The Banking Sector Indian Journal of Applied Research, Vol.I, Issue.XII September 2012

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