Volume : X, Issue : V, May - 2020

Immunization through the lens of a Social Marketer: A Literature Review

Arindam Ray

Abstract :

Social marketing may be effective way to promote immunization in India by improving awareness levels and service delivery mechanisms. Key to its success is identification of real barriers and concerns, that negatively affect immunization’s demand. Strategies to apply 4Ps of marketing and solve the identified problems may not be successful if those are not curated depending on context, demography and geography.

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Article: Download PDF    DOI : 10.36106/ijar  

Cite This Article:

IMMUNIZATION THROUGH THE LENS OF A SOCIAL MARKETER: A LITERATURE REVIEW, Arindam Ray INDIAN JOURNAL OF APPLIED RESEARCH : Volume-10 | Issue-5 | May-2020

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