Volume : VII, Issue : VIII, August - 2017

IMPACT OF BRAND IMAGE ON CUSTOMERS BUYING BEHAVIOUR–AN EMPIRICAL ANALYSIS

Dr. D. Rajasekar, Dr. R. Srinivasan

Abstract :

 The target of this exploration think about is to examine the effect of and picture on respondents mark decision, wellspring of data, factors influencing purchasing decision and level of fulfillment. The specimen of the examination is 100 respondents of Andhra Pradesh. Four schools were chosen for this exploration ponder. Through an organized survey information were gathered and with the assistance of SPSS, examination was made. The outcomes uncovered that estimations of relapse examination demonstrates that there is 33.7% fluctuation of purchasing conduct of respondents clarify by the effect of commercial on purchasing conduct, promotion‘s effect on mark picture and and picture affect on mark unwaveringness. The consequences of Pearson connection demonstrates that respondents purchasing conduct is altogether 36% corresponded with respondents faithfulness and 49% with notice affect on mark picture. The respondents purchasing conduct is likewise 38.8% emphatically and essentially corresponded with ad. The aftereffects of connection additionally deciphering that the all relationship is sure and high noteworthy at 0.01 level. There is a down to earth connection between mark picture and buyer purchasing conduct. Advertisers can use the discoveries so as to think of different promoting methodologies so as to target respondents in more exact way. 

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.D.Rajasekar, Dr.R.Srinivasan, IMPACT OF BRAND IMAGE ON CUSTOMERS BUYING BEHAVIOUR–AN EMPIRICAL ANALYSIS, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾8 | August‾2017

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