Volume : VII, Issue : VI, June - 2017

Impact of Corporate Social Responsibility and Green Marketing Awareness on Consumer Purchase Intention

Dr. P. Sridharan, Suman Bindu

Abstract :

 Over the last few years, due to the increasing amount of environmental concern, this paper examines the impact of green marketing awareness and corporate social responsibility on the consumer purchase intension. Data was collected from stores located in Pondicherry through the questionnaires distributed to the consumers practicing eco friendly lifestyle. IBM SPSS and AMOS Graphics used to analyze the data. In order to interpret the data, structural equation model has been used. The results revealed that there is a positive relationship between green marketing awareness and corporate social responsibility on consumer purchase intention. 

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.P.Sridharan, Suman Bindu, Impact of Corporate Social Responsibility and Green Marketing Awareness on Consumer Purchase Intention, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾6 | June‾2017

Number of Downloads : 642

References :