Impact of Customer Relationship Management (CRM)  on Indian Overseas Bank (IOB), with Reference to  Vallam Branch, Thanjavur

Dr.D.UMAMAHESWARI

Volume : IV, Issue : IV, April - 2014

Impact of Customer Relationship Management (CRM) on Indian Overseas Bank (IOB), with Reference to Vallam Branch, Thanjavur

Dr. D. Umamaheswari

Abstract :

Banks have their own way of managing their relationships with the customers. However, the perception of customers on Customer Relationship Management (CRM) practices among banks should also be taken into consideration. Here in this paper, effort is given to study the issue of CRM practices in Indian Overseas Bank (IOB) in Vallam, Thanjavur, Tamilnadu. It is observed that the approach of CRM by IOB, Vallam anch is to some extent same as in other service industries and one but the reach is quiet distinguishable. It is due to the profile, their capability and the strategy of CRM in making it and reaching down to customers.