Volume : IV, Issue : X, October - 2014

Impact of Demographics on the Awareness Level of Social Media Marketing Practices

Dr. Manju Baghmar, Ms. Khushbu Agarwal

Abstract :

The usage of Social Media is increasing exponentially to satisfy the social needs of internet users, at the same time it has also increased the opportunities for corporate to market their products & services in a personalized way. The past record shows that social media has contributed significantly in changing the perception of customers in buying process. Organizations can‘t ignore the growing importance of social networking sites on the buying behavior of customers. This paper is an attempt to examine the impact of demographics on their awareness level of social media marketing practices. The paper is based on descriptive research design & close ended questionnaire is used to collect the primary data from social media users. Conclusions of paper reveal the awareness level of customers’ towards social media marketing.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Manju Baghmar,Ms. Khushbu garwal Impact of Demographics on the Awareness Level of Social Media Marketing Practices Indian Journal of Applied Research, Vol.4, Issue : 10 October 2014

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