Volume : III, Issue : XII, December - 2013

Impact of Extrovert–Introvert Personality on Individual’s Level of Creativity: An Empirical Study

Dr. Ambalika Sinha, Shaista Fatima

Abstract :

Creativity is the buzzword in this era of stiff competition which lends an edge to individuals as well as organizations over others. Human personality is another area which is extensively studied to explore its various facets and managerial implications are drawn from them. The present study is an empirical study which aims at determining the impact of the extraversion–introversion dimension of human personality on an individual’s level of creativity. The study was conducted on one hundred adults in the Allahabad region of Uttar Pradesh; primary data was collected using questionnaires, hypotheses were formulated and tested using correlation analysis. Result of the tests indicated that there is no association between extraversion–introversion dimension of human personality on an individual’s level of creativity. Several significant Managerial implications are drawn from the results obtained.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

DR. AMBALIKA SINHA, SHAISTA FATIMA Impact of Extrovert-Introvert Personality on Individual’s Level of Creativity: An Empirical Study Indian Journal of Applied Research, Vol.III, Issue.XII Dec 2013

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