Volume : IX, Issue : VII, July - 2019

IMPACT OF GLOBAL AND LOCAL MEDIA ADVERTISEMENT ON CHILDREN

S. Bhavana

Abstract :

Children have become much more interested watching TV over many years and it has become a primary action to some lives. Typically, children begin watching television at an early age of one year, and by the age two or three children become enthusiastic viewers. This has become a problem because many children are watching television and the shows that they are watching (even if they are cartoons) have become violent and addictive. Now a days they are addicted to watching TV .Comparatively spending hour for playing is less than watching TV, play video games. TODAY all TV ads focused on children to attract consumers and were targeting the child viewer. Children in the 5–15 years age group want to buy products (by the influence of ads). Monitoring of advertisements has become essential. Children that have large amounts of TV time have increased weight problems, decreased academic performance, and decreased socialization skills. Thus the present study aims to find the how TV Advertising influences their children’s and how it affects their health in Pondicherry

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

IMPACT OF GLOBAL AND LOCAL MEDIA ADVERTISEMENT ON CHILDREN, S.BHAVANA INDIAN JOURNAL OF APPLIED RESEARCH : Volume-9 | Issue-7 | July-2019

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