Volume : VIII, Issue : II, February - 2018

IMPACT OF GREEN MARKETING ON ENVIRONMENT AND FIRM'S PERFORMANCE

Shivani Thakur

Abstract :

 

Green marketing refers to the process of selling products based on their environmental benefits. Products or services are environmentally friendly itself or produced in an environmentally friendly way. In green marketing products are manufactured in a sustainable fashion and do not contain toxic material, ozone depleting substances. Products are able to recycled or produced from recycled materials. Green marketing typically practiced by companies that are committed to sustainable development and corporate social responsibility. Green marketing are also practised who wants to attract more consumer and also want to reduce expenses. This research paper evaluates the impact of green marketing on environment and firm’s performance.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Shivani Thakur, IMPACT OF GREEN MARKETING ON ENVIRONMENT AND FIRM'S PERFORMANCE, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-2 | February-2018

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