Volume : I, Issue : V, February - 2012

Impact Of IPL Sponsorship On Consumer Buying Behavior With Reference To Nagpur City

Chandrima Das

Abstract :

IPL T–20 cricket league match have been now become a craze among the maximum Indian cricket lovers providing maximum entertainment in the shortest possible time. It has also become a medium for many marketers for marketing their products within the matches. Now as demand of IPL matches is increasing so also the number of teams ,number of owners and number of sponsorer are increasing .In days to come IPL may become one of the successful league matches after EPL in terms of popularity, money and as an important tool of marketing. This paper has enlightened the facts and figures of IPL, how advertisement of products of sponsorer creates an impact in the consumer buying behavior and how it affects their buying decision power. Survey for the same is done in Nagpur city and conclusions are drawn as to how Nagpur public perceives the IPL marketing tactics and whether it creates positive or negative impact on their minds.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Chandrima Das Impact Of IPL Sponsorship On Consumer Buying Behavior With Reference To Nagpur City Indian Journal of Applied Research, Vol.I, Issue.V February 2012

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