IMPACT OF MARKETING STRATEGIES ON SALES OF TEXTILE INDUSTRIES IN INDIA

Pradosh Kumar Dash; Dr. Manasranjan Dashmishra; Dr. Hitendra Bargal

Volume : VIII, Issue : I, January - 2018

IMPACT OF MARKETING STRATEGIES ON SALES OF TEXTILE INDUSTRIES IN INDIA

Pradosh Kumar Dash, Dr. Manasranjan Dashmishra, Dr. Hitendra Bargal

Abstract :

The aim of present study is an attempt to study the impact of marketing strategies on sales of textile units of different capacities operating in India. The study is focused mainly on the industry possessing different profiles to develop effective and efficient marketing strategies for textile industry. The study found that there is a significant impact of marketing strategies on sales of textile industries in India.