Volume : III, Issue : VII, July - 2014

Impact of Mass Media on Women: A Sociological Study of Gulbarga

Surekha Subhash, Dr. N. H. Patil

Abstract :

Mass media influences society including women very much. Mass media include radio, press, television, Information and Communication Technology (ICT) applications such as internet, social networking, etc. The mass media have both negative as well as positive effects on society. Hence, to assess impact of mass media on women, the present study was made in Gulbarga district. Total 400 women both working and non–working were surveyed with interview schedule. It is suggested to reduce crime and violence and increase telecast more programmes on social values, ethics and morality along with education and employment for the women.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Surekha Subhash, Dr. N.H. Patil Impact of Mass Media on Women : A Sociological Study of Gulbarga Indian Journal of Applied Research, Vol.4, Issue.7 July 2014

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