Volume : X, Issue : VIII, August - 2020

IMPACT OF ONLINE FOOD DELIVERY APP'S ON HYDERABAD HOTEL BUSINESS ECONOMY

Dr. P. Nagaraju, Mr B. Lakshmipahti

Abstract :

The changing life style of Indian citizens making drastic changes in their spending patterns also, especially on food and garments are too impressive. In food sector the online food applications are making the task every easy and effective. The online food delivery apps are performing in a effective way by cashing customer income levels in the market with their effective and fast services. Increasing penetration of internet and smart phones have further facilitated the growth of the market. In addition, growing participation of Indian women in the workforce has also increased the preference for prepared meals and a large young population has expanded the customer base. The present giant players in online food delivery market are Zomoto and Food panda are focusing much in rural areas earlier, they launched in urban areas like metro cities in the country as Chennai, Hyderabad, Bangalore and Mumbai by focusing IT/ITeS employees needs and wants. Now they are trying to capture untapped rural market in district headquarters also with impressive performance. This paper is focusing on Hyderabad online food apps impact on Hotel business on various market dimensions.

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Article: Download PDF    DOI : 10.36106/ijar  

Cite This Article:

IMPACT OF ONLINE FOOD DELIVERY APP'S ON HYDERABAD HOTEL BUSINESS ECONOMY, Dr. P.Nagaraju, Mr B.Lakshmipahti INDIAN JOURNAL OF APPLIED RESEARCH : Volume-10 | Issue-8 | August-2020

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