IMPACT OF PRICING STRATEGY ADOPTED BY WOMEN SELF–HELP GROUPS AND PERCEPTION OF THE RESPONDENTS ON EFFECTIVENESS OF SALES PROMOTION MEASURES IN COIMBATORE DISTRICT (INDIA)

Mr.M.SUNDAR SAKTHIVEL; Dr.R.VIJAYAKUMAR

Volume : V, Issue : III, March - 2015

IMPACT OF PRICING STRATEGY ADOPTED BY WOMEN SELF–HELP GROUPS AND PERCEPTION OF THE RESPONDENTS ON EFFECTIVENESS OF SALES PROMOTION MEASURES IN COIMBATORE DISTRICT (INDIA)

Mr. M. Sundar Sakthivel, Dr. R. Vijayakumar

Abstract :

Pricing has far reaching effects beyond the cost of the product. Pricing is just as much a positioning statement as a definition of the cost to buy. Pricing defines the entry threshold. The need for sales promotion arises from the intensity of competition. Sellers must somehow attract customers attention. This study is fully based on survey data. The researcher took 1000 sample respondents according to the systematic sampling method. The total Population is divided Into five blocks and from each block 200 sample respondents selected. This study covers the objectives of To find out the best measure of Pricing strategy adopted by Women Self–Help Groups in Coimbatore District and to offer suggestions to improve the sales of Women Self–Help Group products by modifying the pricing strategy