Volume : VI, Issue : VIII, August - 2016

Impact of purchase decision of customers & buying behaviour in the International Context– A Literature Review

Dr. Jomon Lonappan

Abstract :

 Consumer buying behavior determines how our consumers decide to buy our product and what are the various factors responsible for this decision? The central focus of marketing is the consumer. To devise good marketing plans, it is necessary to examine consumer behavioral attributes and needs, lifestyles, and purchase processes and then make proper marketing–mix decisions. The study of Consumer behavior includes the study of what they buy, why they buy, how they buy, when they buy, from where they buy, and how often they buy. An open–minded consumer–oriented approach is imperative in today’s diverse global marketplace so a firm can identify and serve its target market, minimize dissatisfaction, and stay ahead of competitors. Final consumers purchase for personal, family, or household use.This study investigates how cultural factors affect consumer behaviours in International Scenario with the participation of people in the international provinces through interviews.Why do we need to learn about consumer buying behavior? The simple answer is that no longer can we take the customers for granted.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Jomon Lonappan Impact of purchase decision of customers & buying behaviour in the International Context– A Literature Review Indian Journal of Applied Research,Volume : 6 | Issue : 8 | August 2016

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