Volume : I, Issue : IX, June - 2012

Impact of Sales Promotion on Sales figures of Select International FMCG Brands

Dr. Sharif Memon

Abstract :

In our complex society today, promotion is an integral part in our social and economic system. The fragmentation of mass market, the explosion of new technologies that are giving consumers a greater control over the communication process, the rapid growth of the internet and electronic commerce or E–commerce, the emergence of global market and economic uncertainties are all evidence of the changing market environment and its contribution to the way companies approaches marketing as well as promotion. Developing marketing communication programs that are responsible to these changes is critical to the success of every organization. In fulfilling and meeting up the market target, a well–planned and executable marketing communication strategy is very important. Hence, this research work is aim at showing the effect of promotion and co–operation in marketing strategy of sales.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.Sharif Memon Impact of Sales Promotion on Sales figures of Select International FMCG Brands Indian Journal of Applied Research, Vol.I, Issue.IX June 2012

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