Volume : IV, Issue : I, January - 2014

Impact of select demographical variables on the frequency of visits to Banks–A Bangalore based empirical study in Core Banking System environment

E P Venkatesh

Abstract :

Core Banking System is a revolution in the banking history. Core Banking Solution (CBS) is networking of anches, which enables Customers to operate their accounts, and avail banking services from any anch of the Bank on CBS network, regardless of where he maintains his account. The customer is no more the customer of a Branch. He becomes the Bank’s Customer. This study investigates the impact of Core Banking Services on the banking habits of a retail Customer under e banking situation. The data is collected from a sample of 100 customers of Indian banks from Bangalore, researcher has conducted a comprehensive profile analysis and found a number of key findings as to the banking habits of retail customers. This paper mainly talks about evaluating and appraising the customer’s habits in regard to access to pre and post introduction of core banking and tries to establish a relationship between their banking habits with demographical factors.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

E P Venkatesh Impact of select demographical variables on the frequency of visits to Banks-A Bangalore based empirical study in Core Banking System environment Indian Journal of Applied Research, Vol.IV, Issue. I


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