Volume : III, Issue : III, March - 2013

Impact of Shopping Malls on Small Retail Outlets– A Case study of Srinagar City

Sameer Ahmad Shalla

Abstract :

This paper attempts to assess the impact of shopping malls on the unorganised retail sector in the Srinagar city. The results from the sample respondents revealed that that there has been positive impact of shopping malls on the small retailers in the catchment of these malls. The positive impact was observed on the sales turnover and operational profitability measures. Apropos to findings, the study concludes that there should be a gradual and phase wise introduction of the “FDI in retail sector” in order to avoid the backlash.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Sameer Ahmad Shalla Impact of Shopping Malls on Small Retail Outlets- A Case study of Srinagar City Indian Journal of Applied Research, Vol.III, Issue.III March 2013

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