Volume : VII, Issue : IX, September - 2017

IMPACT OF SOCIAL MEDIA ADVERTISEMENT ON CAR PURCHASE IN INDIAN SCENARIO

Mr. S. Arunprasad, Dr. S. Chandramohan

Abstract :

 The main theme of this paper is that, to identify the impact of social media advertisement on car purchase in Indian scenario. The study looks towards social media’s influence on consumers at multiple stages involved during the buying process. The results reveal a strong influence of social media in influencing the consumer over multiple buying processes parameters. Influence of Social Media on vehicular research, suggestions, connected vehicle technologies, finance calculator and Facebook page marketing showed a significant share in impacting a consumer before buying an automobile.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mr. S.Arunprasad, Dr.S.Chandramohan, IMPACT OF SOCIAL MEDIA ADVERTISEMENT ON CAR PURCHASE IN INDIAN SCENARIO, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-7 | Issue-9 | September-2017

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